Hilti Cordless Impact Tool Commercial

Hilti tasked us with creating an entirely studio shot product commercial for their website, retail stores, and trade shows. The easy part was that these cordless tools truly are the baddest tools on the market (trust us, we also shot the head to head testing videos.) We worked with their cordless product manager and their new media guru to understand exactly what makes these tools so superior . Then our team worked on script development and story boarding. We teamed up with Clint Engles to build a lighting enclosure that allowed us to spin the products, dolly the turntable forward and back, dolly the camera right to left, and create an array of practical effects.

This project was filmed on the Sony FS10oU with Zeiss compact primes.

All editing, motion graphics and sound design were done in-house at Gitwit.